Our
Services
Research & Knowledge Building
We explore traditional systems, indigenous practices, and emerging trends to create sustainable, high-impact models for agriculture, food, and craft-based value chains by blending local wisdom with global insights.
Design & Prototyping
We help farmers, artisans, and rural entrepreneurs develop market-ready, high-quality prototypes, from sustainable packaging to revitalized handloom crafts, ensuring they meet modern consumer demands.
Hands-On Training
Our programs equip rural entrepreneurs with practical skills and business acumen in organic farming, artisanal crafts, and digital commerce, ensuring real-world application and market success.
Entrepreneurship Development
We provide mentorship, financial literacy, and business incubation to rural women and youth, helping them scale their enterprises and achieve long-term economic impact.
Market Linkages
ViSV connects rural entrepreneurs to premium markets through strategic partnerships, digital platforms, and retail networks, unlocking new income opportunities.
Community & Networks
We foster a strong ecosystem of farmers, artisans, and entrepreneurs, ensuring collaboration, shared knowledge, and long-term rural resilience.
Branding & Marketing Training
We empower rural entrepreneurs with branding, storytelling, and digital marketing strategies, ensuring their products stand out and reach global audiences.
Why ViSV
Our Founder
Vishala Reddy
Vishala Reddy
Grassroots Innovator | Catalyst | Impact Entrepreneur | Development Leader | Marketer & Campaigner
A visionary changemaker, Vishala Reddy is redefining sustainable agriculture, food systems, and craft-based value chains by empowering farmers, artisans, and rural entrepreneurs. Born into a farming family, she intimately understands the struggles and aspirations of rural India, driving impact at scale through market-driven innovations, grassroots initiatives, and high-impact campaigns.
Her journey from working with rural communities to leading corporate, policy, and global marketing initiatives uniquely positions her as a bridge between traditional wisdom and modern enterprise strategies. As the force behind Millet Bank, Krisayu, Jamiti Design Centre, Asli Hyderabad, and Decode Millet, she has built scalable models that integrate sustainable production, branding, and market access for rural enterprises.
Impact & Recognition
- 30+ Large-Scale Campaigns Conceptualized & Executed
- Mobilized 1,000+ Volunteers & Organizations
- Featured in 5,000+ Articles, Engaging 50 Lakh+ People
- Winner, National Millet Challenge (Atal New India Challenge) - Announced by Smt. Nirmala Sitharaman
- Recognized as One of Telangana's Top 50 Women Leaders
- Featured in UN Women’s ‘75 Transformative Stories’ Coffee Table Book
Our Vision
Through ViSV, Vishala is revolutionizing rural economies by equipping women and youth-led enterprises with training, prototyping, branding, and supply chain solutions. Her mission is to turn rural India into a global hub of sustainable innovation and enterprise.
ViSV Stories of Change
- Millet Bank
- Krisayu
- Jamiti
- Asli Hyderabad
- Decode Millet
- Junicorn100K
- MiSiLe
- Grain Box
- Millet Farmers Hub
- Millet Mall
Vishala Reddy
Interviews
Join the
Movement
ViSV is more than an organization—it’s a mission to redefine rural prosperity. Whether you’re an entrepreneur, investor, policymaker, or partner, there’s a place for you in this journey. Let’s build sustainable, thriving value chains together.
Contact Us
Address
Vishalakshi Institute for Sustainable Value Chains (ViSV)
Flat No: 306, Alekhya Heleconia Apartments, Gachibowli, Hyderabad – 500036